Media Buyer

Job description

The ultimate goal of the linear Media Buyer/Planner is to learn all of the functions of the Media department so as to continue to progress within the Media career track.

Responsibilities:

• Evaluate assigned client media needs to strategically plan and recommend buys of all media types, including but not limited to: TV, radio, newspaper, magazine, outdoor, digital extensions of traditional media such as home page takeovers, display and retargeting campaigns, and Pandora. This includes recommending media type(s), programming, daypart(s), flight(s), rotation(s), spot length(s), etc.
• Negotiate rates with media partners to obtain most competitive prices.
• Continually monitor, optimize, and evaluate buying strategies by client, making adjustments as necessary or as directed by the Media Director.
• Build strong and valuable relationships with media partners to increase client benefits and grow client opportunities.
• Put together monthly and as-needed media presentations for client proposals and client services team reference materials.
• Attend and sometimes lead strategic brainstorm sessions regarding media buying initiatives and opportunities with client services team.
• Coordinate and present the launch of assigned media campaigns with the client services team.
• Ensure that all buys remain within the client’s budget.
• Keep abreast of current media and market knowledge and share with the agency team. This includes a general knowledge of popular cable, network, and radio programming and shifts, general national and market demographics by media type, current media monitoring assessment methods, etc.
• Handle media posts.
• Reconcile all assigned media buying for billing process.

Qualifications:

• Three or more years of media buying and planning experience
• Bachelor’s degree
• Proficient in Microsoft Office, including Word, PowerPoint, Excel, and Outlook
• Excellent organizational and time management skills with the ability to multi-task
• Extremely detail-oriented to avoid making errors and to recognize the errors of others
• Strong communication skills and interpersonal skills with the ability to communicate clearly and concisely, verbally and in writing
• Ability to organize, interpret, and present various media data
• Ability to work in a fast-paced environment and under pressure to meet deadlines
• Must be flexible, friendly, and positive with an ability to work well with different personalities