New channels and platforms emerge daily, and mobile is taking a strong lead.
There are many emergent marketing practices flourishing today, but generally these practices involve only two channels consisting of the internet and the mobile phone. Doing so, it should be noted, can greatly benefit your business, given the fact that the number of mobile phone users is constantly increasing. Coming up with a successful mobile campaign, however, is easier said than done. To pull off a successful campaign, you need to come up with a system through which all of your other marketing techniques can be pulled into one. You should treat mobile marketing as an opportunity to introduce your products and services in times and places wherein the television, the radio, and the internet cannot.
Allocating a few dollars for mobile practices just for the sake of doing so is nothing different from wasting money. It should be noted that one-time efforts do not yield significant results. If the mobile marketing campaign is small-budgeted, it will definitely suffer from limited recipient reach, very minimal interaction rates, and so on.
The mobile marketing business is undoubtedly going strong, but it is critical to understand that mobile strategies should not be treated separately from other traditional types of strategies. Your marketing plan is perfect if you have determined the right buttons to push in order to reach your ideal customers, motivate them to know more about your brand, and most of all interact with them.
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“For 6 years, The Garvey Auto Group has used The Longley Group. They do everything for us from digital, TV, direct mail, and print. They get the job done with top quality and efficiency! They have a brilliant creative team that works well with us! They get the customers in our marketing to our stores.”