logo

Longley University

Course length: 12 weeks (18 hours)

Learning module schedule:

  • 1 learning module per week
  • 1.5-hour courses
    • 1-hour seminar (module)
    • 0.5-hour Q&A
lu

Week 1

Introduction: Marketing Essentials in Automotive

Week 2

Research: What You Need to Get You Where You Want to Go

Week 3

Marketing Strategy: Setting Goals, Accomplishing Goals

Week 4

Digital Media (SEM): The Essentials

Week 5

Social Media: The Essentials

Week 6

Traditional Media: Essentials

Week 7

Digital Media (SEO): The Essentials

Week 8

Graphic Design: The Essentials

Week 9

Video Production & Creative: The Essentials

Week 10

Radio Production & Creative: The Essentials

Week 11

Events/PR: The Essentials

Week 12

Co-operative (Co-op) Advertising: The Essentials

lu

Contact Us For Pricing

Learn from marketing industry leaders with years of real-world, interactive marketing experience.

Sign Up Now

Take the first step in expanding your interactive marketing knowledge. Complete the form below and we’ll be in contact very soon.