Welcome to Longley University

Class of 2020/2021

Course length: 12 weeks (18 hours)

Learning module schedule:

  • 1 learning module per week
  • 1.5-hour courses
    • 1-hour seminar (module)
    • 0.5-hour Q&A
  • Week 1 (Nov. 11) – Introduction: Marketing Essentials in Automotive
  • Course instructor: Wendy Longley, President                                                                                  
  • Week 3 (Dec. 2) – Marketing Strategy: Setting Goals, Accomplishing Goals
  • Course instructors: Wendy Longley, President, Brittany Thompson, Vice President
  • Week 2 (Nov. 18) – Research: What You Need to Get You Where You Want to Go
  • Course instructors: Wendy Longley, President, Brittany Thompson, Vice President
  • Week 4 (Dec. 9) – Digital Media (SEM): The Essentials
  • Course instructor: Shana Moran, Digital Media Manager
  • Week 5 (Dec. 16) – Social Media: The Essentials
  • Course instructor: Allyson Squitiro, Director of Social Media
  • Week 6 (Dec. 23) – Traditional Media: Essentials
  • Course instructor: Mandy Barnes, Media Director
  • Week 7 (Dec. 30) – Digital Media (SEO): The Essentials
  • Course instructor: Shana Moran, Digital Media Manager                                 
  • Week 9 (Jan. 13) – Video Production & Creative: The Essentials
  • Course instructor: Diogo Silva, Video Production Director
  • Week 8 (Jan. 6) – Graphic Design: The Essentials
  • Course instructor: Angela Veugeler, Graphic Design Director
  • Week 10 (Jan. 20) – Radio Production & Creative: The Essentials
  • Course instructor: Mike Kowal, Creative Director
  • Week 11 (Jan. 27) – Events/PR: The Essentials  
  • Course instructors: Wendy Longley, President, Brittany Thompson, Vice President                                                                      
  • Week 12 (Feb. 3) – Co-operative (Co-op) Advertising: The Essentials
  • Course instructor: Mary Cantonis, Director of Marketing Services

The cost for all 12 learning modules is only $525 per person

Learn from marketing industry leaders with years of real-world, interactive marketing experience.

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