Welcome to Longley University
Course length: 12 weeks (18 hours)
Learning module schedule:
- 1 learning module per week
- 1.5-hour courses
- 1-hour seminar (module)
- 0.5-hour Q&A
- Week 1 – Introduction: Marketing Essentials in Automotive
- Week 3 – Marketing Strategy: Setting Goals, Accomplishing Goals
- Week 2 – Research: What You Need to Get You Where You Want to Go
- Week 4 – Digital Media (SEM): The Essentials
- Week 5 – Social Media: The Essentials
- Week 6 – Traditional Media: Essentials
- Week 7 – Digital Media (SEO): The Essentials
- Week 9 – Video Production & Creative: The Essentials
- Week 8 – Graphic Design: The Essentials
- Week 10 – Radio Production & Creative: The Essentials
- Week 11 – Events/PR: The Essentials
- Week 12 – Co-operative (Co-op) Advertising: The Essentials
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