Welcome to Longley University

Course length: 12 weeks (18 hours)

Learning module schedule:

  • 1 learning module per week
  • 1.5-hour courses
    • 1-hour seminar (module)
    • 0.5-hour Q&A
  • Week 1 – Introduction: Marketing Essentials in Automotive
  • Week 3 – Marketing Strategy: Setting Goals, Accomplishing Goals
  • Week 2 – Research: What You Need to Get You Where You Want to Go
  • Week 4 – Digital Media (SEM): The Essentials
  • Week 5 – Social Media: The Essentials
  • Week 6 – Traditional Media: Essentials
  • Week 7 – Digital Media (SEO): The Essentials                           
  • Week 9 – Video Production & Creative: The Essentials
  • Week 8 – Graphic Design: The Essentials
  • Week 10 – Radio Production & Creative: The Essentials
  • Week 11 – Events/PR: The Essentials
  • Week 12 – Co-operative (Co-op) Advertising: The Essentials

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